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The Importance of blogging. Not that long ago the term ‘blog’ instantly conjured up connotations of a (slightly geeky) fashion fanatic, frantically scribbling down all they could about the latest trends, and what was hot and what was not. It was, in our opinion, their opinion. It did not occur then the importance of blogs and the effect it would have on our writing, our website, our business. These days, no matter the industry, every business should be blogging. If…

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