Copywriting Blog

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  • copywriter . copywriting .

Hiring a copywriter - What do they do? If you are thinking about hiring a copywriter (freelance or in-house) for the first time, there are several things you should bear in mind. Firstly, it’s imperative to ensure that your copywriter understands your business from head-to-toe. A copywriter’s main responsibility is to provide grammatically correct content which shows your business in the best light and sends the right messages to your target audience, so be sure to take a moment and…

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  • blog . Content . content marketing . copy . copywriting . infographic . seo . video . website content . words .

What is content marketing? We hear this question so often from people who are not necessarily within the marketing or communications field. To put it simply, content is information. The way that information is then marketed can include many different formats. Content marketing can be in the form of words (copy), pictures, images which give details (infographics), video, blogging, even customer reviews and much more. Why do I need content? Well, for a start, content that you product can be…

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  • blog . blog content . blogging . news . website .

The Importance of blogging. Not that long ago the term ‘blog’ instantly conjured up connotations of a (slightly geeky) fashion fanatic, frantically scribbling down all they could about the latest trends, and what was hot and what was not. It was, in our opinion, their opinion. It did not occur then the importance of blogs and the effect it would have on our writing, our website, our business. These days, no matter the industry, every business should be blogging. If…

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