What is Copywriting?

What is copywriting?

We are asked all the time “what is copywriting?” To anyone not in the marketing or media industry, the words copywriter or copywriting may be completely alien.

In this context ‘copy’ is the text/content/wording and ‘writing’ is, well, the writing of it. It is all about writing words that sere a purpose and encourage the reader to complete a call to action. In the online world, copywriting is largely used to get the reader to complete an action at the end of the text, be it ‘click here to learn more’ or ‘buy now’, every word has a purpose.

Offline copy, in the form of brochures, flyers, magazines and documents can have the same purpose, yet there is a longer time between the reader completing the content and carrying out the call to action.

That said, copywriting is not just in written form. Think of the adverts you hear on the radio and see on the television on a daily basis, the words used in these adverts have been carefully produced by a professional copywriter with the main aim of selling a product or service.

If you would like to know more, but aren’t sure where to start, contact us today for your free content consultation.